Strategies for Success: Negotiation Skills Mastery

negotiation_skills_mastery_600We negotiate when we have something to offer or we want somethingunder different terms than the other party.

Today, the need for effective negotiation skills is greater than it has ever been, primarily due to technology and the Internet. Today’s prospects, customers, and business partners are more educated and prepared, have access to information right away, and have more alternatives available.

In response to this new reality, negotiators must be equally informed and prepared, respect the other party’s interests, and be ready to provide "win-win" solutions to remain competitive.


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